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Why the name Severity Design


Why Severity?

I get the question all the time, “Why “Severity” Design, isn’t that kind of harsh?”  Well, sort of, but not too much. Here are some words that are related to the word “severity” from the dictionary:

intense
simple
to the point
uncompromising

We chose the name Severity Design because we provide simple, intense designs that stand out amongst the competition on the web. When it comes to advertising, you really need to make sure the dollars you spend receive the return on your investment. Much of what is out on the web is dead design. What we do is custom fit your web design, yet keep it simple and to the point so there is no hassle about getting you out there and expanding your web presence. Yea yea, I know the name sounds a little harsh, but trust me, the service we provide is clear and clean cut. We don’t have long contracts for you to sign, forms or high pressure sales tactics. We simply give you what you need at a cost you can afford. Sure, we can change our name to something that blends in like “Elgin Web Design Company” or “Web Design Pros” but what would that communicate to you about the product you’re going to receive? I think it says generic and bland.

Severity Design will always be up for the challenge and we’re there for you when you need us with no nonsense design packages with clear pricing and great results. Consider us your outsourced marketing company for the small business guy!

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ABOUT THE AUTHOR
Russell is the founder and owner of Severity Design. Severity Design is a digital marketing studio located in Elgin, Illinois, a Northwest Suburb of Chicago. We help small businesses get the word out and gain attention.
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