There are multiple forms of marketing. Until the last decade passed, direct marketing was the only way for a business to spread its message to consumers. With technology now taking the forefront, businesses need to adapt and do so with
Is social media worth advertising on? Every small business owner I talk to struggles with finding solid answers to this question. With the numbers and attention of people on social media, most of us in business understand that being present
Running your own business is like filling 5 different roles all at one time. Often business owners are the operations manager, the sales manager, the chief financial officer, the marketing director and the customer service department all in one! Only
Brands are like wardrobe choices. You need to be honest about who your trying to attract, what your natural style is and the story your trying to tell. In order to make your company stand out, you must do more
Sales has always been my forte. My earliest memories of the entrepreneurial spirit living in me was hunting for crystals and rocks in my apartment complex and selling them from our apartment window sill. Presentation was everything as a 7
The story is all too familiar. You decided to quit your 40hr work week so you can “be your own boss” and free up your time. You purchased your cool laptop, your business cards and office space only to find
Every business needs a plan. Even if it’s a one pager. Without a plan, the truth is, we plan to fail. Unfortunately, many businesses think their product will sell itself and while they may have a good product, it’s important
Sometimes when you’re starting your business, you have to go through an educational bootcamp. You get all of these terms and jargon thrown at you that you have no clue about. What is the difference between SEO, SEM, and SMM?